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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Increasing Direct Mail Response</title>
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		<title>How do I find more buyers?</title>
		<link>http://www.bbdirect.com/blog/archives/how-do-you-find-more-buyers.php</link>
		<comments>http://www.bbdirect.com/blog/archives/how-do-you-find-more-buyers.php#comments</comments>
		<pubDate>Wed, 25 Mar 2009 02:42:44 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[DM Data 101]]></category>
		<category><![CDATA[database modeling]]></category>
		<category><![CDATA[database profiling]]></category>
		<category><![CDATA[finding more buyers]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>
		<category><![CDATA[Mailing Lists]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=276</guid>
		<description><![CDATA[Find more buyers of your product or service by analyzing your existing mailing list of best customers.]]></description>
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		<title>Top 7 Mailing List Strategies</title>
		<link>http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php</link>
		<comments>http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:19:30 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>
		<category><![CDATA[Mailing List Acquisition Strategies]]></category>
		<category><![CDATA[Mailing List Strategies]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=178</guid>
		<description><![CDATA[1. Usage reports When renting a mailing list that’s a managed property, you can request a usage report before ordering. The usage report is a list of direct mail marketers who’ve tested the mailing list you’re considering. The usage report will also list those direct mail marketers who’ve not only tested the mailing list but have come back and ordered the mailing list again because the initial test direct mail campaign performed well. By reviewing the usage report a new direct mail marketer can get a glance of other direct...]]></description>
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		<title>Mailing List Acquisition Strategies</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:17:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>
		<category><![CDATA[Strategies for Direct Mail]]></category>
		<category><![CDATA[Tips for Direct Mail Success]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=176</guid>
		<description><![CDATA[1. Consider timing of your campaign Your direct mail piece competes with the other mail pieces in the mailbox that day as well as the attention span of who you mailed the direct mail piece to.  In the summer months, the kids are out of school and families are busy with summer activities.  The weeks around December are filled with holiday activities that occupy a direct mail recipients attention that directly competes with the consideration of your mail piece. 2.  Consider the competition How is your competition positioning themselves to...]]></description>
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		<title>Furniture Store Direct Mail Marketing</title>
		<link>http://www.bbdirect.com/blog/archives/furniture-store-direct-mail-marketing-2.php</link>
		<comments>http://www.bbdirect.com/blog/archives/furniture-store-direct-mail-marketing-2.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:42:49 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Furniture Retail]]></category>
		<category><![CDATA[Furniture Direct Marketing]]></category>
		<category><![CDATA[Furniture Marketing]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=159</guid>
		<description><![CDATA[Direct mail marketing for furniture store retail is essential to the success of maintaining foot traffic in furniture showrooms across any city. With heavy competition all vying for the attention of the too few buyers of residential furniture, the industry is liken to the auto dealership market. Like the auto dealership market, furniture stores sell most of their products on the weekend sales, offer financing, continually upgrade their merchandise, and attempt to position themselves differently amongst their competitors. The furniture store marketer integrates their brand message within the primary advertising...]]></description>
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		<title>Furniture Store Clearance Sale Marketing</title>
		<link>http://www.bbdirect.com/blog/archives/furniture-store-direct-mail-marketing.php</link>
		<comments>http://www.bbdirect.com/blog/archives/furniture-store-direct-mail-marketing.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:40:12 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Furniture Retail]]></category>
		<category><![CDATA[Clearance Sale Direct Mail]]></category>
		<category><![CDATA[Furniture Store Direct Marketing]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=157</guid>
		<description><![CDATA[Within the real of furniture store direct mail marketing, there exists a program that most retail future store direct mail marketers adopt, and that is the clearance sale.  The almighty “everything must go close out sale”.  This direct marketing program works best for the sheer fact that people are always on the hunt for new furniture and those people in close proximity will more likely drop in to take a look around.  But not all people will drop in and not all people are likely in the market.  So how...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Defining Your Target Audience</title>
		<link>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php</link>
		<comments>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:33:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Building a Mailing List]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=153</guid>
		<description><![CDATA[Careful consideration should be taken when determining who your direct mail audience is.  You may have the ideal direct mail offer that pulls at the heart strings of a good prospect, but if mailed to the wrong audience, the mail piece may end is zero sales leads.  Likewise, mailing to the perfect audience and with a lack-luster offer could also end in little to no sales lead response. One way to define your direct mail audience is to through mailing list data modeling.  Data modeling is a process of using...]]></description>
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