When planning your next direct mail campaign, there are a number of items a direct mail marketer should not do without.  The key to success with any direct mail marketing campaign is the preparation.  Before you begin, be sure you know what your costs will be, that you’re matching your direct mail piece with your mailing list audience, and that you measure your direct mail response.

Keeping within budget
Every direct mail campaign will have costs that change from time to time.  The paper cost your mail piece is printed on will change from year to year, the postage cost continues to rise, and your mailing list cost adjusts as well.  But don’t forget, your time.  The more time you spend on each of these campaigns, the more they cost.  All these...

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