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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Increasing Response Rates</title>
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		<title>Planning your Direct Mail Campaign</title>
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		<pubDate>Thu, 11 Dec 2008 02:35:23 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Campaign Design]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Increasing Response Rates]]></category>

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		<description><![CDATA[When planning your next direct mail campaign, there are a number of items a direct mail marketer should not do without.  The key to success with any direct mail marketing campaign is the preparation.  Before you begin, be sure you know what your costs will be, that you’re matching your direct mail piece with your mailing list audience, and that you measure your direct mail response. Keeping within budget Every direct mail campaign will have costs that change from time to time.  The paper cost your mail piece is printed...]]></description>
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