The importance of including a personal name within the mailing address label where ever possible instead of “Current Resident” could not be overstated.  People today demand to be spoken to as individuals.  The better you know your direct mail prospects and direct mail customers, the better you’ll be able to communicate to them – and the more likely you’ll experience a favorable direct mail response.  By including a persons name on the direct mail piece, your message becomes more compelling and your offer becomes more credible.

Personalized Digital Direct Mail Printing

In today’s advanced technology, digital printing allows the direct mail marketer to include the personalized names within the content of the mail piece as well as mailing label...

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