Mailing lists come in all shapes and sizes and even more so, mailing lists can vary greatly with respect to price.  When it comes to your acquisition mailing, there are a number of pitfalls to avoid, thus increasing our chance for maximum response.  A good list broker can navigate your way through pitfalls, or plop you plum in the middle of one.

Repackaged Compiled Data
A common practice for some mailing list brokers is to filter a subset of a larger database of compiled consumers, and repackage that subset...

Read the rest of this entry »