Life event direct mail marketing is an effort to identifying significant changes within a person’s life that signal a refocusing of attention to their priorities, and thus, making your offer at the crucial moment they are most likely to respond.  Direct mail marketing works well with life events because of the ability to identify a large portion of those people experiencing a significant life change, mail a very relevant and appealing message, and measure the response for future targeting.

For the most part, much of what people purchase is random, meaning that one persons decision to shop for a new sofa might happen today or in six months.  For one person It may feel to shop for a new sofa today.   For another person, shopping for a sofa today would be impossible a...

Life Changing Events that create marketing opportunities for direct mail

* Graduating from high school and leaving the nest

What a wonderful experience to be graduating from high school and entering the workforce, or furthering your education.  This is a time in a young persons life that’s very anticipated.  It’s a very large first step into adulthood and responsibility.  With so much to look forward to, so much is needed.  The challenge here is that the direct mail marketer is really marketing to the parents of this child, and not really the child him/herself.

There are several very good sources of mailing list data that identify homes where high school students reside.  The mailing lists are segmented by graduation...

Life Event Mailing List

Life event marketing encompasses the consideration of events in a person’s life that mark a shift in interest and financial priority.  These changes are also marked by a change in buyer behavior which makes life event marketing a viable approach to the identifying and reaching potential customers at a moment when they are most responsive to your direct mail offer.

Below are some of the mailing lists available to the life event marketer:

High School Students and College Bound Students Mailing list – These mailing lists contains students at var...