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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Mailing better during a recession</title>
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		<title>During a Recession, Direct Mail delivers Profits and Market Share</title>
		<link>http://www.bbdirect.com/blog/archives/during-a-recession-direct-mail-delivers-profits-and-market-share.php</link>
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		<pubDate>Fri, 13 Feb 2009 03:03:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Recession DM]]></category>
		<category><![CDATA[Advertising during a recession]]></category>
		<category><![CDATA[Economic recession and direct mail]]></category>
		<category><![CDATA[Mailing better during a recession]]></category>

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		<description><![CDATA[Mail better, not less Fear of economic turmoil can kill the momentum of any growing business.  The mental distraction alone can be paralyzing to upper management decision making.  Many find themselves tossed between cutting marketing budgets, anticipating the worse is yet to come, and staring at the competition that’s muddling in the same insecurity. The fact is that businesses must evaluate their previously set goals, and adjust their marketing strategies to meet or exceed these goals.  Those businesses which put their head in the sand and wait out the cyclical...]]></description>
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