http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/market-territory-defined-by-radius-from-store.php http://www.bbdirect.com/blog/archives/market-territory-defined-by-radius-from-store.php#comments Sat, 21 Feb 2009 04:16:09 +0000 Brian http://www.bbdirect.com/blog/?p=259 When considering the many descriptors of your market territory, many retail businesses owners will consider the closest population from their store location.  This tool is available with most mailing list providers today and if used properly, can be an effective way to identify potential prospects. A radius is the circumference population defined by distance from the centroid (center).  From your store, you may want to reach out 10 miles in every direction.  The 10 mile band is called the radii band which identifies the furthest most prospects you may want...]]> http://www.bbdirect.com/blog/archives/market-territory-defined-by-radius-from-store.php/feed 0