1. Usage reports

When renting a mailing list that’s a managed property, you can request a usage report before ordering. The usage report is a list of direct mail marketers who’ve tested the mailing list you’re considering. The usage report will also list those direct mail marketers who’ve not only tested the mailing list but have come back and ordered the mailing list again because the initial test direct mail campaign performed well.

By reviewing the usage report a new direct mail marketer can get a glance of other direct mail marketers who’ve either had success or failure. Those direct mail marketers who you recognize to be similar in product/service and offering, and who’ve had continuation on the mailing list, could be signaling that you...

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