http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php#comments Thu, 11 Dec 2008 03:19:30 +0000 Brian http://www.bbdirect.com/blog/?p=178 1. Usage reports When renting a mailing list that’s a managed property, you can request a usage report before ordering. The usage report is a list of direct mail marketers who’ve tested the mailing list you’re considering. The usage report will also list those direct mail marketers who’ve not only tested the mailing list but have come back and ordered the mailing list again because the initial test direct mail campaign performed well. By reviewing the usage report a new direct mail marketer can get a glance of other direct...]]> http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php/feed 0