If there’s one question nagging on every business owner it’s, “How do I find more buyers?”  For most business owners, marketing professionals, and sales representatives, the answer is elusive, if not down right difficult.

For many, it’s easy to find more shoppers, but how do you find more buyers?  Add a free hot dog and some chips and you’ll get walk-in traffic on any weekend.  Offer a webinar with a value added proposition, you’ll get people signing up left and right.  But the buyers are really who you want to attract.  The buyers are those everyone can’t seem to find enough of.  The buyers are those who make the business stay in the black.  How do you find more buyers?  The answer is, in looking at your own database...

When embarking on your first direct mail campaign, it’s imperative that you think through all facets of the campaign.  From creative, to offer, to keeping your message congruent with the other advertising mediums.  Below are some of the more important points to remember when creating a mailing list.  Do it right the first time may mean the difference between a positive ROI or never testing direct mail again.

Here are seven very important points to remember:

1.  Know your customer
The absolute best way to understand your best prospects is to understand your current best customers.  You as a business owner can describe in detail what your customer looks like based on his or her attributes and need for your product or service.  But the ke...