In relative terms, people do not change much.  We buy some of the same foods and wear some of the same cloths as we did 10 years ago.  So unless there’s physical relocation of your residence, or a life change event that occurs in your life, generally speaking, you’re probably the same person you were the last time you checked.  What has changed is a direct mail marketer’s ability to access mailing lists.

In the last 10 years, the internet has enabled businesses create new tools for building a custom mailing list.  Not only have targeted mailing lists gotten better,...

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