When working with your mailing list broker to build your target mailing list criteria there are a number of key points to keep in mind.  Below are a number of simple but important points to do to remember that may make the difference between generating buyers, not leads.  A few simple adjustments can improve your direct mail targeting, response results, and your bottom line. I urge you to consider these 6 absolutes before purchasing any mailing list.

1.  One per household vs. one per address

Traditionally, counts and orders have included duplicate records for the same mailing address.  Your mailing list will most likely default to “One Per Household.”  This means that for every home where there are at least two roommates sharing the same mai...

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