The Small Business Association reports that 4 out of 5 businesses go out of business within the first 2 years.  During a recession, the mortality rate of a new business is even greater.  The primary deficiency among smaller, newer businesses is that owners simply lack the experience and planning skills necessary to stay solvent.  For many, the only business management experience they possess is their own within those pain first 2 years.  But marketing lessons can be learned from others mistakes.  If you pay attention to the right competition, you’ll grab market share of those businesses wearing blinders.

Take inventory of the competition within your market
Start by making a list of your competition.  Include all the businesses that provide a ...

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