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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Mortgage Marketing</title>
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		<title>The Blueprint for Building a Successful Mortgage Lead Generation Program</title>
		<link>http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php</link>
		<comments>http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:37:39 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mortgage Lending]]></category>
		<category><![CDATA[Lender marketing]]></category>
		<category><![CDATA[Mortgage Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=91</guid>
		<description><![CDATA[<a href="http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php"><img align="left" hspace="5" width="150" height="150" src="http://www.bbdirect.com/blog/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>The vast majority of mortgage brokers suffer the same challenges; too few incoming leads to work and not enough time to find new ones. The idea of building a functional, manageable, measurable and evolving lead generation program is beyond the most business professionals, and this includes mortgage brokers. Most mortgage brokers feel that to make more money, you must make more calls, invest in more mailings, place more ads’, visit more realtors, visit more banks, and/or simply cut prices. Though any of these investments in time and money may pick...]]></description>
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