http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/mailing-list-direct-mail-response.php http://www.bbdirect.com/blog/archives/mailing-list-direct-mail-response.php#comments Thu, 11 Dec 2008 02:26:15 +0000 Brian http://www.bbdirect.com/blog/?p=147 As most direct mail marketers know, direct mail marketing is measurable.  And response percentage rate is the “barometric” measurement for success.    Direct mail is therefore more of a scientific study on what works better in terms of new customer acquisition.  And therefore, direct mail can measure the success, or failure of, a mailing list choice. While many advertising mediums are loosely measured by an increase in revenue over time following the TV commercial, space advertising in a magazine, or radio advertising splashing the new brand over the air waves, direct...]]> http://www.bbdirect.com/blog/archives/mailing-list-direct-mail-response.php/feed 0