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Dow Jones Down/Direct Mail Up

December 12th, 2008

I’ve been getting asked daily about how the direct mail industry is doing, what’s working, what’s not working, and how this economy is affecting which industries more or less.  Though, on average, BB Direct is about 30% busier today (mid December 2008) than we were one year ago, there are some mail service providers who’ve slowed down considerably.  I believe this is partly because we haven’t put our eggs into one basket, but instead, we’ve aligned ourselves with clients who intelligently market to those segments of the business community that do well no matter how our economy is doing.  Yes, we’ve seen an evaporation of mortgage lender mailing opportunities and a big drop in the auto dealership marketing as of late.  But we’...

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