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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Recession Proof Direct Mail Marketing</title>
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		<title>Dow Jones Down/Direct Mail Up</title>
		<link>http://www.bbdirect.com/blog/archives/dow-jones-downdirect-mail-up.php</link>
		<comments>http://www.bbdirect.com/blog/archives/dow-jones-downdirect-mail-up.php#comments</comments>
		<pubDate>Sat, 13 Dec 2008 01:08:50 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Recession DM]]></category>
		<category><![CDATA[Direct Mail in a Down Market]]></category>
		<category><![CDATA[Recession Proof Direct Mail Marketing]]></category>
		<category><![CDATA[Success Stories for Direct Mail in a Recession]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=193</guid>
		<description><![CDATA[<a href="http://www.bbdirect.com/blog/archives/dow-jones-downdirect-mail-up.php"><img align="left" hspace="5" width="150" height="150" src="http://www.bbdirect.com/blog/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>I&#8217;ve been getting asked daily about how the direct mail industry is doing, what&#8217;s working, what&#8217;s not working, and how this economy is affecting which industries more or less.  Though, on average, BB Direct is about 30% busier today (mid December 2008) than we were one year ago, there are some mail service providers who&#8217;ve slowed down considerably.  I believe this is partly because we haven&#8217;t put our eggs into one basket, but instead, we&#8217;ve aligned ourselves with clients who intelligently market to those segments of the business community that...]]></description>
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