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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Small Business Marketing</title>
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		<title>BB Direct Begins Search for Value in Social Network Marketing</title>
		<link>http://www.bbdirect.com/blog/archives/bb-direct-begins-search-for-value-in-social-network-marketing.php</link>
		<comments>http://www.bbdirect.com/blog/archives/bb-direct-begins-search-for-value-in-social-network-marketing.php#comments</comments>
		<pubDate>Mon, 03 May 2010 14:10:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Social Network Site Marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sns marketing]]></category>
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		<description><![CDATA[Something tells me there’s value in having a facebook business page.  But how do we make our pitch “re-post worthy”? We&#8217;ve begun an investigation on how businesses are using facebook (as well as other social network sites) to promote their business and develop potential leads.  We’re looking for both good and bad examples and will post everything we find.  If you’d like to contribute your experience in this effort, either good or bad, please let us know.  The more we learn, the more we’ll all benefit. We already know that...]]></description>
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		<title>Preferred Customer Communication</title>
		<link>http://www.bbdirect.com/blog/archives/preferred-customer-communication.php</link>
		<comments>http://www.bbdirect.com/blog/archives/preferred-customer-communication.php#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:11:57 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[sales communication]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=305</guid>
		<description><![CDATA[Beg, borrow, or steal, smart businesses today must find a way to log and measure the “medium of choice” for their business customer/prospect to communicate and stay connected.  With the constant bombardment of advertising messages both from vendors and potential vendors, good business practice involves blending and balancing both the introduction and the reminder messages without creating customer bane. Google search, telemarketing, Google adwords, facebook, LinkedIn, direct mail campaign, banner ad placement, online lead aggregator, press release, conference booth, print space, email campaign, door-to-door, or just drive-by traffic….all have a...]]></description>
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		<title>SNS Marketing as a Viable Direct Response Medium?</title>
		<link>http://www.bbdirect.com/blog/archives/sns-marketing-as-a-viable-direct-response-medium.php</link>
		<comments>http://www.bbdirect.com/blog/archives/sns-marketing-as-a-viable-direct-response-medium.php#comments</comments>
		<pubDate>Fri, 23 Apr 2010 20:33:46 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Social Network Site Marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sns marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=293</guid>
		<description><![CDATA[Is social network site marketing a viable medium for promoting your business?  ]]></description>
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		<title>During a recession, smart small businesses take marketing lessons from their bigger peers</title>
		<link>http://www.bbdirect.com/blog/archives/during-a-recession-smart-small-businesses-take-marketing-lessons-from-their-bigger-peers.php</link>
		<comments>http://www.bbdirect.com/blog/archives/during-a-recession-smart-small-businesses-take-marketing-lessons-from-their-bigger-peers.php#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:48:51 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Recession DM]]></category>
		<category><![CDATA[Marketing during a recession]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[small business planning]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=264</guid>
		<description><![CDATA[The Small Business Association reports that 4 out of 5 businesses go out of business within the first 2 years.  During a recession, the mortality rate of a new business is even greater.  The primary deficiency among smaller, newer businesses is that owners simply lack the experience and planning skills necessary to stay solvent.  For many, the only business management experience they possess is their own within those pain first 2 years.  But marketing lessons can be learned from others mistakes.  If you pay attention to the right competition, you’ll...]]></description>
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		<title>Small Business Direct Mail Marketing 101</title>
		<link>http://www.bbdirect.com/blog/archives/small-business-direct-mail-marketing-101.php</link>
		<comments>http://www.bbdirect.com/blog/archives/small-business-direct-mail-marketing-101.php#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:46:03 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Measurement]]></category>
		<category><![CDATA[Mailing List Education]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=204</guid>
		<description><![CDATA[A must read for small businesses aiming to improve their direct mail effectiveness Whether your marketing plan has included direct mail marketing in the past and you want to make improvements, or it’s your first time and want to cover all the bases before you begin, this document will help you take notice to the most important elements of a successful direct mail campaign. Low Ticket / High Ticket Items Direct mail is not for every business.  Simple math will tell you if you’re product or service will provide a...]]></description>
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