Mailing List Acquisition Strategies
December 10th, 2008
1. Consider timing of your campaign
Your direct mail piece competes with the other mail pieces in the mailbox that day as well as the attention span of who you mailed the direct mail piece to. In the summer months, the kids are out of school and families are busy with summer activities. The weeks around December are filled with holiday activities that occupy a direct mail recipients attention that directly competes with the consideration of your mail piece.
2. Consider the competition
How is your competition positioning themselves to the very audience you’re attempting to win business with? What’s their offer, and is it similar to your offer? Consider for a moment what the direct mail recipient considers when they receive your direct mail piece and...