http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php#comments Thu, 11 Dec 2008 03:17:15 +0000 Brian http://www.bbdirect.com/blog/?p=176 1. Consider timing of your campaign Your direct mail piece competes with the other mail pieces in the mailbox that day as well as the attention span of who you mailed the direct mail piece to.  In the summer months, the kids are out of school and families are busy with summer activities.  The weeks around December are filled with holiday activities that occupy a direct mail recipients attention that directly competes with the consideration of your mail piece. 2.  Consider the competition How is your competition positioning themselves to...]]> http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php/feed 0