Is the mailing list you are about to rent updated?  Good question.  Many believe that at each update, a marketable database is compiled from scratch with new names added and any inaccuracies eliminating.  There is a common belief that should you mail to an acquired list, there will be no undeliverable mailing addresses and 100% of your list will be delivered to the people who the homes in which they are addressed.  Every compiler of data, no matter how “freshly” updated the list, will have errors.

The facts
Let’s set the record straight.  No database, no matter how frequently updated is 100% accurate.  On average, a consumer mailing list will be between 5% and 7% undeliverable at any gi...

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