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Posts Tagged ‘www.bbdirectleads.com’

BB Direct now offers an Affiliate Mailing List Count & Order Website

March 19th, 2009

This post is one of those that promotes our newest product.  It’s an advertisement, not a blog post.  I don’t normally blog in the fashion but figured the 172 “comments” made in the past 4 weeks that were caught in the blog’s spam filter gives me the right to throw one in myself.  So……here it is.

We now are able to offer an Affiliate Count & Order system for clients promoting mailing lists where their clients want the ability to run their own counts and place their own orders.  The Affiliate site program allows partners to add our count & order system to their web presence.

So what is an affiliate site?
Basically, the count & order system we’re talking about here is, in essence, an online mailing list vending machine.  Your clients visit your site, link to the mailing list site enabling them to produce their own customized mailing list on the fly.  The “anytime available” access allows your clients to focus on creating their mailing list on their schedule.  It also gives your clients the power to learn how mailing lists are created, and to realized their limitations.

Is it right for you?
This is a great questions…when does it make sense to add such a link to your site?  Well, let me tell you that for starters, adding a site such as this doesn’t immediately increase web traffic to your site.  The affiliate site would contain your logo, and give your site visitors the ability to order mailing list products.  But, you should understand that  just because you have this system, doesn’t mean people will flock to your site and start buying.  Sites that benefit most include one or more of the following:

  • You you currently offer mailing lists to your customers.
  • Most of your website visitors purchase mailing lists or related services such at direct mail or lettershop services.
  • You are planning on expanding your services to include and plan to make mailing lists an important component of these new services.
  • You are a mailing list broker.
  • You currently purchase a high degree of mailing lists for your own mailing needs.

If your business does not include any of the following, but you still feel your business would benefit from incorporating an online mailing list component to your website, please call us to discuss other possible system functionalities that may be of interest.  You can find an example of our affiliate site by clicking here.

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Market territory defined by radius from store

February 20th, 2009

When considering the many descriptors of your market territory, many retail businesses owners will consider the closest population from their store location.  This tool is available with most mailing list providers today and if used properly, can be an effective way to identify potential prospects.
A radius is the circumference population defined by distance from the centroid (center).  From your store, you may want to reach out 10 miles in every direction.  The 10 mile band is called the radii band which identifies the furthest most prospects you may want to consider mailing.  With some mapping programs, the radius function grabs all data contained within the radii band, while others cross through a whole carrier route.  In crossing through this carrier route, the mapping software either includes all available records within carrier route, or excludes the band cut routes.
Ideal businesses using radius geography when building their mailing lists are those which serve the locale population such as restaurants and grocery stores.  The radius geography does nothing more than identify the location of the people you are wanting to mail.  Should you want to place further restrictions on these people surrounding your business, you can do so by simply adding the additional select.
The radius centroid is identified by either the physical address (which is usually converted into a latitude/longitude), a carrier route within the zip code, a zip+4, and the center of a zip code itself.  Which is best for your direct mail program depends on how far out you want to radiate.  Typically, if your radius measures less than 5 miles, it’s best to use something smaller than the center of a zip code.  However, if you’re reaching out to 15 miles or more, the center of a zip code will usually be sufficient.
For multiple store locations you sometimes find store market territories overlapping.  This could be cause for concern for some mailing list programs.  BBDirectLeads.com corrects this problem easily by parting these counts together before the order process.
If you would like more information on how to use this tool to build your mailing list, visit us at BBDirect.com or call us at (866) 501-6273.

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How to create a mailing list online

February 17th, 2009

If you’re planning on using direct mail marketing as a way to promote your business or organization, creating your own mailing list is easier than you might expect.  The internet has made creating your own mailing list easier than ever before.  Plus, the ability to target your ideal audience has become increasingly easy.  What was once a chore to understand the database compilation, available selects (filters), and undating schedule is now available online 24/7.  There is simply more information available at your fingertips.

Define your market territory
This process is fairly easy.  The goal here is to maximize your exposure by synchronizing your direct mail campaign with the other advertising mediums such that all are focused on the same market footprint.  You will also want to consider the location and reach of your competition.  If you’re market territory is shared by your competition, it’s important to differentiate your product and service from the competition.  Keep a watchful eye on what your competition is doing and who they are targeting with their advertising.  Many businesses unable to compete with the more aggressive competition settle for a niche segment of the market.  Knowing your place and who you are going after is a part of understanding your market.

Build your criteria set
The criteria set describes your mailing list by either who you include within your mailing list, just as who you omit from your mailing list.  It may be a demographic such as age or income, or a behavioral filter such as interest in cooking or golf.  The goal with building any mailing list is knowing who your ideal audience is.  One of the easiest ways to pinpoint your ideal audience is to target people who look just like your current customers.  Take a closer look at the people who buy from you.  And try to understand who within those who buy from you are your best and worst customers.  Many customers have found your business from your previous advertising (or lack of it).  It is safe to say that if you continue advertising the same way, all things being equal, you will get more of the same kinds of customers.  So before just doing the same thing, consider reaching out to your best customers.  These may be include your frequent shoppers, your biggest spenders, and those that you enjoy most to market to.

Building your mailing list online is fairly simple.  But take your time to understand the selects (filters) you are using to build your list.  Understanding the different between “exact” and “inferred” will help you better identify your ideal audience and therefore, increase your chances for success.

BB Direct’s online mailing list website can be found at www.bbdirectleads.com.  This tool requires you to simply register yourself before you begin.  There is no charge for using this site until you place your order.  And the site is supported by both an online video tutorial library as well as phone support by experienced consultants.

To learn more about mailing lists, visit www.bbdirect.com or call us at (866) 501-6273.

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