This post is one of those that promotes our newest product.  It’s an advertisement, not a blog post.  I don’t normally blog in the fashion but figured the 172 “comments” made in the past 4 weeks that were caught in the blog’s spam filter gives me the right to throw one in myself.  So……here it is.

We now are able to offer an Affiliate Count & Order system for clients promoting mailing lists where their clients want the ability to run their own counts and place their own orders.  The Affiliate site program allows partners to add our count & order system to their web presence.

So what is an affiliate site?
Basically, the count & order system we’re talking about here is, in essence, an online mail...

When considering the many descriptors of your market territory, many retail businesses owners will consider the closest population from their store location.  This tool is available with most mailing list providers today and if used properly, can be an effective way to identify potential prospects.
A radius is the circumference population defined by distance from the centroid (center).  From your store, you may want to reach out 10 miles in every direction.  The 10 mile band is called the radii band which identifies the furthest most prospects you may want to consider mailing.  With some mapping programs, the radius function grabs all data contained within the radii band, while others cross through a whole carrier route.  In crossing through this carrier route, the ...

If you’re planning on using direct mail marketing as a way to promote your business or organization, creating your own mailing list is easier than you might expect.  The internet has made creating your own mailing list easier than ever before.  Plus, the ability to target your ideal audience has become increasingly easy.  What was once a chore to understand the database compilation, available selects (filters), and undating schedule is now available online 24/7.  There is simply more information available at your fingertips.

Define your market territory
This process is fairly easy.  The goal here is to maximize your exposure by synchronizing your direct mail campaign with the other advertising mediums such that all are focused on the sa...