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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk</title>
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		<title>Leslie Goldstein: Marketing Tips &#8211; Issue 55</title>
		<link>http://www.bbdirect.com/blog/archives/leslie-goldstein-marketing-tips-issue-55.php</link>
		<comments>http://www.bbdirect.com/blog/archives/leslie-goldstein-marketing-tips-issue-55.php#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:57:38 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Leslie Goldstein - Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=580</guid>
		<description><![CDATA[Benefits of Ownership (BoO) This is the art of persuading folks that they should buy/respond what you’re selling/asking. Notice though, I didn’t necessarily say that they should be buying/responding from you. This is the art of what will that product/service do for them. This really answers the question: Why would someone want to buy/respond to what you sell/ask in the first place? These are folks who may be looking for answer to questions or problems they didn’t even know they have. Objections of Ownership (OoO) These are people who have...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 Ways to Quickly Integrate your Existing Customers into your Social Media Marketing Strategy</title>
		<link>http://www.bbdirect.com/blog/archives/6-ways-to-quickly-integrate-your-existing-customers-into-your-social-media-marketing-strategy.php</link>
		<comments>http://www.bbdirect.com/blog/archives/6-ways-to-quickly-integrate-your-existing-customers-into-your-social-media-marketing-strategy.php#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:57:18 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Social Network Site Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=566</guid>
		<description><![CDATA[Jessica Sala/BB Direct &#8211; jessicasala@bbdirect.com Brian Berg/BB Direct &#8211; brianberg@bbdirect.com We all know there are hundreds of ways to incorporate your existing customers into the fold of your social media marketing campaign, but for those who are short on time and, this list is likely your best first steps. 1. Upload your customer emails to LinkedIn and invite them all to join your business profile.   LinkedIn provides a simple but effective way to upload email addresses of your existing customer list, and then invite them to become a friend....]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/6-ways-to-quickly-integrate-your-existing-customers-into-your-social-media-marketing-strategy.php/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Telemarketing Causes Spike in Website Visits</title>
		<link>http://www.bbdirect.com/blog/archives/telemarketing-causes-spike-in-website-visits.php</link>
		<comments>http://www.bbdirect.com/blog/archives/telemarketing-causes-spike-in-website-visits.php#comments</comments>
		<pubDate>Mon, 21 Jun 2010 16:28:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[telemareting]]></category>
		<category><![CDATA[viral emails]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=435</guid>
		<description><![CDATA[Brian Berg/BB Direct &#8211; brianberg@bbdirect.com I recently received 16 visits to our website from one telemarketing call.  Here’s what happened. First, BB Direct uses Live Person as our chat tool on www.bbdirect.com, our primary corporate website.  With this tool, we’re not only able to chat with visitors on our site, but the service also allows us to view who visits our site, how they found us, how much time they spend on what pages they visit and so on.  The details of who the visitors are are sketchy at best,...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/telemarketing-causes-spike-in-website-visits.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing Doesn’t Have To Be All Business</title>
		<link>http://www.bbdirect.com/blog/archives/social-media-marketing-doesn%e2%80%99t-have-to-be-all-business.php</link>
		<comments>http://www.bbdirect.com/blog/archives/social-media-marketing-doesn%e2%80%99t-have-to-be-all-business.php#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:02:55 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=432</guid>
		<description><![CDATA[Brian Berg/BB Direct &#8211; brianberg@bbdirect.com Recently we helped out a local 7th grader build a blog to promote her campaign for School President.  With free tools available to everyone, we effectively aligned several Web 2.0 tools to work in favor of “getting the vote”.  It was easy to do, but more so, it’s fun to watch the viral marketing aspect of this launch take hold. Brooke Seaburg is running for school President of Caloosa Middle School in Cape Coral, FL.  She started out with buttons and stickers but didn’t stop...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Focused Target Plus Strong Offer Equals Response</title>
		<link>http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php</link>
		<comments>http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php#comments</comments>
		<pubDate>Fri, 28 May 2010 13:46:32 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Direct Mail Response]]></category>
		<category><![CDATA[direct marketing response]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email mailing lists]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[United States Postal Service]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=429</guid>
		<description><![CDATA[Many businesses mailing for the time neglect to make a strong and relevant offer.  They invest heavily in the creative design, print, mail and mailing list only to conclude that direct marketing doesn’t work for them.  Outside of targeted mailing list, the campaign strategy likely lacked an offer strong enough to generate measurable response. Whether it be a postal direct mail or email campaign, your message must be interesting enough to catch the eye of your audience.  Without these key ingredients, you&#8217;re likely to conclude that direct marketing doesn&#8217;t work....]]></description>
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		<slash:comments>0</slash:comments>
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		<title>US Postal Service Summer Sale Details</title>
		<link>http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php</link>
		<comments>http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php#comments</comments>
		<pubDate>Fri, 21 May 2010 20:25:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[United States Postal Service]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[USPS Summer Sale]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=401</guid>
		<description><![CDATA[General Program Information 1. What is the 2010 Standard Mail Summer Sale Program? The Standard Mail Summer Sale offers eligible companies a 30% postage rebate on Standard Mail letter and flat volumes that exceed a predetermined threshold. The Sale runs July 1 through September 30, 2010. This threshold is determined by taking a company’s Standard Mail volume mailed during the time period from July to September 2009 and adding 5 percent (SPLY +5%). Only Standard Mail letters and flats in excess of this threshold will qualify for the rebate. 2....]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits abound Email Append Process</title>
		<link>http://www.bbdirect.com/blog/archives/benefits-abound-email-append-process.php</link>
		<comments>http://www.bbdirect.com/blog/archives/benefits-abound-email-append-process.php#comments</comments>
		<pubDate>Wed, 19 May 2010 20:05:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=399</guid>
		<description><![CDATA[BB Direct’s database enhancement services now include Email Append and Reverse Email Append services for both Consumer and Business postal files. The Process?  Simple. Send your customer database in digital format to include name and postal address record information.  We’ll match your database against our all U.S. email database (300,000,000 consumers), and append your file with email records a match is found.  We then deploy a permission pass campaign on your behalf, remove those that with to opt-out, and send return the remaining appended email address records. Benefits to email...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/benefits-abound-email-append-process.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BBDirectleads.com video tutorial &#8211; Site Overview</title>
		<link>http://www.bbdirect.com/blog/archives/bbdirectleads-com-video-tutorial-site-overview.php</link>
		<comments>http://www.bbdirect.com/blog/archives/bbdirectleads-com-video-tutorial-site-overview.php#comments</comments>
		<pubDate>Wed, 12 May 2010 01:00:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=320</guid>
		<description><![CDATA[For a short tour of our online count and order system, watch this video.]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/bbdirectleads-com-video-tutorial-site-overview.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>USPS and Direct Mail Customer Churn</title>
		<link>http://www.bbdirect.com/blog/archives/usps-and-direct-mail-customer-churn.php</link>
		<comments>http://www.bbdirect.com/blog/archives/usps-and-direct-mail-customer-churn.php#comments</comments>
		<pubDate>Tue, 11 May 2010 15:35:41 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Opinion - Misc.]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=318</guid>
		<description><![CDATA[Historically, the United States Postal Service has survived the rising cost of its services by hedging on the ever increasing number of postal delivery points.  Though more and more delivery stops mean higher overall costs, more businesses can mail to this universe audience.  Theoretically, this controls costs. The USPS managed this way for the years with success, but in the most recent years, this fiscal strategy has been a challenge.  With 2010 first quarter losses at over $2.5 billion, the USPS must take aggressive steps to change in cutting costs...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/usps-and-direct-mail-customer-churn.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BB Direct Begins Search for Value in Social Network Marketing</title>
		<link>http://www.bbdirect.com/blog/archives/bb-direct-begins-search-for-value-in-social-network-marketing.php</link>
		<comments>http://www.bbdirect.com/blog/archives/bb-direct-begins-search-for-value-in-social-network-marketing.php#comments</comments>
		<pubDate>Mon, 03 May 2010 14:10:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Social Network Site Marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sns marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=307</guid>
		<description><![CDATA[Something tells me there’s value in having a facebook business page.  But how do we make our pitch “re-post worthy”? We&#8217;ve begun an investigation on how businesses are using facebook (as well as other social network sites) to promote their business and develop potential leads.  We’re looking for both good and bad examples and will post everything we find.  If you’d like to contribute your experience in this effort, either good or bad, please let us know.  The more we learn, the more we’ll all benefit. We already know that...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/bb-direct-begins-search-for-value-in-social-network-marketing.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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