Targeting car owners via direct mail has just gotten better.  BB Direct introduces its newest database, the Premium Automotive Database, for auto dealer direct mail marketers.  The Premium Automotive Database delivers far more detailed record information and coverage in all 50 states.  Mailers are now able to select and output auto make, model, year built, transfer date, odometer reading, trim data, as well as VIN (Vehicle Identification Number), Blackbook value, and Kelly Bluebook value.

BB Direct’s Premium Automotive Database will help bring “life” back into sluggish automotive direct mail response.  Since the passage of the Shebly Bill back in the year 2000, most auto database compilers have struggled to recreate a verified database of car owners that matched th...

Don’t let the list manager fool you.  Everybody is a donor.  Want a good donor file to mail your fundraising offer, raise money, and develop your own database of “highly targeted donors”?  First you need to better understand who your currently mailing to and why those that response are responding.

Institutional fundraising is very different from political fundraising is very different from cause affinity fundraising is very different from religious affiliation fundraising.  And direct mail, as a whole, is evolving.  Those who responded in the past are not responding the same as they did in the past.  Further, donors are far more aware of what their money buys.  They are considering all the best ways to “invest” there money to make sure it’s put to best use.  In fac...

Whether you’re an owner of a direct mail service business or you also provide printing for your mail customers, or you own a specialty marketing firm and provide campaign consultation from concept to response measurement, our industry is constantly changing.  Your ability to adapt to these changes depends on your ability to evolve, offer new products and services, and deliver these services faster.

Often I read articles and blog posts that refer to “our time” as one that is different than yesterday or tomorrow.  Many writers speak of “our time” in a way that suggests the challenges we face are somehow more difficult than they were at a “different time”.  Technology is different today.  It’s changing faster and faster.  Customers demand more than they once did.  Com...

Direct mailers today want accurate data, but for those who mail often, they also want easy access. Buying leads online is easy if you’re familiar with the database, the functionality of the online system, and comfortable with the update schedule of that database. For the novice lead buyer, using an online system can be difficult at best, and at worst, buying your list online, without proper guidance, can be financially disastrous.

This is one of the reasons BB Direct provides online and over the phone support for all its online customers. When using www.bbdirectleads.com, you are accessing the most up-to-date mailing list sales leads available anywhere. ...

Working at the speed of data, BB Direct is sprinting to add new relevant services that help their customers do their job better.  Need to talk?  Call us.  We’ll answer the phone.

Each and every day, news about the direct mail marketing industry spells out how technological advances are improving the way we work.  But not all services and products are actually improving our performance and bottom line.  Many products and services take time and money to evaluate and test.  That’s why BB Direct evaluates those new databases, tests new technologies, and keeps a “finger on the pulse” of the changes in demands from our clients.

BB Direct is dedicated to sifting through the rubble, evaluating the changes, listening to the challenges and needs of our customers, and ...

Not all mailing list quotes are the same.  When getting a quote for a mailing list, you should include more than a brief explanation of what you need.  Such a quote provides you with the right information to budget your campaign and estimate the marketing cost.

To be sure you’re getting the best quote, be sure you’re including the following:

Market Territory with all Mailing List Quotes

What is your true market territory?  How far will your clients want to drive to get to your store location?  Can it be described as a radius around your store location, or is it better identified by a list of surrounding zip codes?  Identifying your market territory is only the first step in getting a proper quote, but it’s essential that you select th...

Mailer Service Providers often do more than just the mailing.  Many design, print, fold, insert, ink-jet, and deliver to the post office, and then help in measuring the response.  When you are planning your campaign needs, you’ll likely find that the price for the entire project will be less than if you “piece meal” the parts together.

But price alone is not the only reason to go with a full service provider.  Aside from saving money by using a full service provide, you’ll spend far less time on organizing all parties involved.  As with most things, time is money.  The less time you spend on talking with multiple providers, the more you’ll have doing other things….like taking orders.

There’s also no shipping cost involved when you’re having y...