Buy A Mailing List

Step Two - Selecting Your List Criteria

Once you've selected your list criteria, you will want to hone in on exactly who you feel would be your most ideal candidate.  For B2C marketing campaigns, this could be an age and income of your likely candidates.  It could also include behavior and interest characteristics.  However you would describe your ideal criteria, a good list provider (BB Direct) can show you how to further define the most ideal audience to mail to.  There are two ways to identifying the criteria for a mailing list purchase.  One is to select those records mos likely to purchase your product or service.  If this is too difficult, buying a list that omits those people who will not be a good prospect is the alternative.  Either way, the idea is to reduce your mail records to a manageable amount.  Remember, it's not how much you mail but how smart you mail.

Step Three - Running a Count
Running a count entails using both the geography and the criteria set to determine how many people are available to mail.  This is important because you'll wwant to provide your printer with as must an advance notice as you can.  So, running a count gives you a budget.

Step Four - Ordering Your List
Ordering your list is simply identifing the count you want to order and asking for the whole, or a partial. list available.  So you can order all records available or only a piece of the list.

If you'd like to buy a mailing list, please call BB Direct to register on our count system or ask any questions you may have.