YOUR DIRECT CHANNEL TO CHOSEN VENUES
Captive Audience is based on the IP mapping technology we use for IP Targeting, but targets venues, nothouseholds.
HOW IT WORKS
Captive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.
BB DIRECT ADVANTAGE
Captive Audience works because we have heuristic information on the prospects based on their location. The applications for Captive Audience are endless, and advertisers have developed new ways to use it for a broad rand of audiences and industries.
Advertising concerts or events to students on a college campus, or targeting Starbucks Wi-Fi cafes and offering customers "in-store" discounts on a bad of coffee beans are just a few examples of Captive Audience. Strategically target students or other target populations by going where they are, then deliver your content to any devise on websites your prospects visit at chosen venue(s).