Cursor Java



Email Conversion Caffeine


What is Cursor Java?

Cursor Java is a Java script that's added to the landing page of an acquisition email campaign.

How does it work?

The Java script activates a small message window that "fades-in", and after a few seconds, "fades-out".  The message is designed to focus the visitors attention so as to increase conversion of the site visitor/customer.

What makes Cursor Java special?

What makes Cursor Java unique is that the message window follows the cursor on the page such that the site visitor is more apt to take interest in the message.  Studies has shown that, on average, our eye sight and attention is at, or very near, the cursor, 84% of the time.  Cursor Java puts your message in right place; where the visitor is looking.


What kinds of offers are used within the Cursor Java display?

  • Activating a video "light box"
  • Highlighting a new product not seen before
  • Reinforcing the original offer
  • Co-marketing opportunity
  • Free Delivery Enhancement
  • Auxiliary offer for immediate action
  • Just before an Exit/Cancel/Bounce
  • "Add me to your promotional list"
  • Make the Social Network Connection
  • And many more....








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