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Digital Marketing

BB Direct is the industry-leading data and technology company that creates innovative digital advertising products utilizing targets' IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies.

 

PRODUCT ARSENAL

 

IP TARGETING
We convert physical addresses to IP addresses so advertisers display with surgical precision to their intended target by making the IP, modem or router the entry point.

 

DIGITAL NEW MOVERS
Target people who are moving or have just moved into their ne home in almost real time.  our system refreshes twice daily and connects advertisers to consumers in hours instead of weeks.

 

CAPTIVE AUDIENCE
Serve targeted digital ads to entire college campuses, hotels, trade shows, conventions and other venues where masses gather via the locations IP addresses.

 

VENUE REPLAY
Venue Replay allows you to Geo Frame a venue, capture UDID (Unique Devise ID's) of web-surfing attendee's, convert into IP Addresses, and then serve those IP addresses digital advertisement at their homes.  What's more is that you can go back up to 6 months in time to capture those targeted venue visitors.

 

MATCH BACK ANALYSIS
With our IP Targeting product, we are able to provide tangible and accurate ROI by cross-referenceing the target list with sales records-all without the use of UTM codes, conversion pixels, retargeting, or call tracking.

 

IP REVERSE APPEND
We can take and unknown site visitor's IP address and map it back to their physical address so advertisers can send a direct mail piece.

 

SMART PIXEL
Using Smart Pixel, we're able to deliver your website visitors on a daily basis and include detailed information on those visitors such as name, postal address, email, phone, and a host of other demographic elements where available.  What's more, we can limit those visitors to only those within a pre-determined geographic footprint, and also share which pages of your website they've visited.

 

Top Industries Using IP Targeting
Political                                   Technology                             Education                            Government
Banking and Finance              Healthcare & Pharma             Automotive                          Marine
Media & Broadcasting             Home Services                       Direct Marketers                 Retailers
Sports & Entertainment          Non-Profit Organizations         Ad Agencies  

                

 With BB Direct, more of your ads will hit their intended target

BB Directbringsthelocation-specificaccuracyofdirect mail to digital advertising. Through our patent- pending technology we target digital ads to your customer by matching their IP address with their physicaladdress,bringingawidevarietyofbanner and display ads to the sites the targeted customer visits on the Internet. Specifically, BB Direct offers:

 

>  Targeting with out having to use cookies, census blocks or geo-location tools. Patent-pending technology combines more than 30 public data elements to hyper accurately map an IP address to a home address with greater than 95 percent accuracy.

>  Ability to simply run on the Internet page where your target customer issurfing.

>  Capability to also target ads to your target consumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.

>  Flexibility to add conversion pixels and remarketing pixels.

>  Privacy IDs assigned to every customer.

>  Integration with existing active customer address lists.

>  Automatic blocking of adult and low-quality spam sites.

>  Continuously updating reporting metrics, including exposure, clicks, and conversions.

>  Post-campaign match-back analysis to determine which addresses were most productive.

>  Mobile phone targeting by location in high value buildings and addresses.

>  IP Targeted video advertising.

 

Robust analytics to help understand consumer behavior

El Toro takes a different approach to analytics. Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a variety of key metrics and tools, including:

 

EXPOSURE

Did your intended target log on and see the ad?  If so, how often and for how long were they exposed to the ad?


 

CLICKS

What was the open rate of the advertising?  How many of those opens actually "clicked" on the hyper-link pointing to your website landing page?

 

MATCH-BACK ANALYSIS

When a campaign period is finished, we match back our IP addresses with your website/landing page activity to determine which IP addresses were targeted by the advertising, and what effect that had on your ultimate outcomes. At this time, we are able to calculate the “percentage lift” in the campaign that the advertising provided.

 

CLIENT’S CUSTOM PIXELS

We can also follow the customized pixels clients place on their advertisements, generating reports on the remarketing and conversion pixels clients wish to place on their landing pages/websites.

 

CONVERSIONS

What happened once the customer clicked on the ad? How many times did they go to your landing page? Did they download your special report, or make a purchase on your website? We customize those metrics to our client’s specific metric points.

 

WHITE LABEL SERVICES FOR AD AGENCIES

Offer our services to your clients under your brand. For more info, contact our Account Team at 502-353-0390.