IF YOU COULD SHOW YOUR ADS TO:
people who have visited your website, and then left
people who are searching for your products and services
people who are reading content related to what you sell
people who are visiting your competitor's locations
WOULD THAT BE OF INTEREST TO YOU?
Unlike segmented data, using unstructured data enables marketers to reach targeted audiences with powerful digital advertising to build brand, increase website visits, inform prospects, and boost direct marketing response. With the use of unstructured data, never before has targeted digital advertising been so effective in pinpointing people who are actively seeking your products and services.
TARGETED DISPLAY SOLUTION MIX
BB Direct works with clients to help them with the best mix of digital ad product solutions. We make it easy and effective to integrate the traditional direct marketing with a supplemental digital campaign. Our solution mix is far more than just placing banners in front of a segment of the population. It’s a carefully crafted selection of people who are searching for your products and services, people who are researching your products and services, and people who are physically visiting your competitor’s locations, in hopes of making a purchase. The future of pinpointed digital reach is here and BB Direct can easily add this digital component to your marketing initiative today.
Reach people within a geo-footprint of your clients’ store location. Easily create mapped boundaries to zero-in on only those people you want to target. The Geo-Targeting capabilities enable marketers to connect with a community, both visitors and residents, who would be ideal targets for a localized saturation message. New businesses serving most everyone within the local community, established businesses branding and rebranding their products and services, and product placement campaigns where most of the people within a given geo-footprint are ideal prospects that will benefit best with a geo-targeted campaign.
Recapture website visitors who have bounced off your site with Site Retargeting. Put targeted banners and videos in front of people who’ve just visited and then left your website. These people found your site and are most often shopping for your products and services. Invite them back, remind them of your brand and benefits, and bring them back to buy. Site Retargeting is one of the most valuable digital tools you can use to connect with people seeking your products and services who are already familiar with your brand.
Using Search Retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web. This is generally considered the most effective targeting data available. Contextual Targeting uses keywords and keyword phrases to locate highly relevant content on the web. Advertisers can now reach those ideal prospects while they are in the "research moment."
Target Zone and Conversion Zone Marketing is the process of identifying people who are physically within a micro targeted geography we call a “geo-fence.” This could be within the geographic boundary of a competitor’s store location, or an event where all the people share a common interest. Those individuals can be served targeted banner impressions at that very moment, and afterward for up to 30 days. This Target Zone can be one competitor store location, or a multitude of store locations.
Any identified Target Zone visitors who then visit your store location (Conversion Zone), can be identified as such. This helps measure the effectiveness of the TZ/CZ campaign. After a short while, you’ll also learn which Target Zones are optimally your best because we’re able to measure how many Conversion Zone visitors have first visited Target Zone 1, as compared with Target Zone 2, etc.