Direct Mail Facts

Direct Mail Campaign Response Rates
The vast majority of your direct mailers end up in the trash.  It's a fact.  Most direct mail marketing campaigns focus on a balance between building brand and response.  Base your response on a 1% response rate as a goal or bench mark.  There are no guarantees and you may not even get close to it, but if you do the math and can't make a make a profit at 1%, direct mail marketing shouldn't be considered at all.

Caution should be taken with spending any limited budget...especially your marketing budget.  And new mailers expecially should plan ahead, do the research, interview their vendors and sleep on the decision.  This page is dedicated to those businesses that must weigh their  spending.  Are you a small business with a limited budget?  Do you have only so many options?  Are you especially concerned for where your dollars are spent?  If you fall into this catagory of business professional, we encourage you to take your time and plan before you execute your campaign.  Call us for answers to the simple questions and the ones which take a while to explain.  If we can, we'll help you understand the differences in data sources, database update schedules, and anticipated response rates.  Should you expect better than average response?  What's is "response lift"?  Give us a call....Let's talk.