Email Mailing List
Email Mailing List | Crafting a Message That Resonates
BB Direct provides a variety of email mailing list solutions for supplemental or solo campaigns. We work with our direct marketing customers to properly set their expectations before they invest in this online medium.
Our typical customers are businesses that have already tested email and found it to be a viable medium to reach their prospects and customers. They are also direct agencies who have clients successfully using email and want to make improvements to audience selection, message, and deployment strategy.
Its all starts with the subject line which, if crafted correctly, should get the view to open the email. That's it! Nothing more. That IS the job of the subject line. The sole job of the email content is to convince the reader that the landing page is worthy of viewing by clicking to the link. That's it! Nothing more. That IS the job of the email content. And finally, the landing page should reiterate the content that originally caused them to click to it in the first place. That landing page should provide exactly what the email said it would, little more, nothing less.
What makes an email mailing list right for you? It starts with one that’s targeted to the right audience for your message. Or better yet, one that you can craft a message that will resonate with most of the people on the email mail list. Unlike postal direct mail, your email mailing list doesn’t have to be as “deliverable”. It’s far more important that the people all share strong “commonality”. The stronger this “commonality” is with the email mailing list, the better the one message will connect with them.
The next time you plan to purchase an email list, consider not how deliverable the list will be, but how those that you do deliver, will speak to those people opening their email. And before you buy an email list, call BB Direct.
Value Driven Email
There’s value in value-driven emails campaigns. Emails which bring no value to the target recipient are a waste of time. Those emails which do bring value will be remembered. And just as important to being remembered, those emails from a sender of “value-driven” emails are more likely to be viewed again and again.
A good email campaign can be measured in more opens, click-thru’s, and ultimately higher conversion rates of your offers. Value-driven emails are those which offer the recipient more than the latest product or service offering. Value-drive emails offer value. And, more importantly, what’s important to some, is not important to others.
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