Ethnic Marketing – Population segmentation by ethnicity

Ethnic mailing lists help many direct mail marketers in increasing response, direct sales, and return on investment. BB Direct is committed to working with their direct mail partners to better target their audience by ethnicity, whether they mail a bi-lingual mail piece, version the mail piece creative to appeal to an ethnic group, or simply segment their market population for more relevant communication.  Using ethnic mailing lists, your ability to communicate your message becomes increasingly more effective.  Consider not only the ethnic mailing list by nationality, language preference, or religious preference, but also the level of ethnic language assimilation.  Ethnic language assimilation is the level of assimilation the Hispanic or Asian individual has within their community.

“...increase response, direct sales, and return on investment.”