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IP Targeting

IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.

 

HOW IT WORKS

IP Targeting does not use cookies, and that is a revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

 

 

LAUNCH A CAMPAIGN IN 3 EASY STEPS:

1.  You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide a match rate (typically around 50% of listsize).

 

2.  Locate the house IPs, anonymize them to create a privacy shield.

 

3.  Serve display or video banner ads online, using the modem/router/IP address as the entry point.