Mailing List Data Enhancement

Mailing List Data Enhancement For Better Targeting

Give Your Mailing List Personality
Want to better understand your clients? Appending demographic and psychographic elements to your internal customer database empowers you to segment your audience, and better version your message, thus increasing your response. For many businesses, the most valuable asset is their customer mailing list. Whether you’re mailing list is small in comparison to your competitors, or you don’t anticipate doing a direct mail campaign until next year, it’s important that you collect the names and mailing addresses of existing customers and prospects. You’d be surprised how valuable your prospect and customer mailing addresses can become over a short period of time.

Below are a few mailing list enhancement processes we offer.

Demographic Element Append	Benefits	Challenges	Cost
Age, Income, Marital status, home value, child present, ethnicity, etc.	Great overall file coverage.	Used more for building "foot traffic" than responder mailings.	$
Behavioral Element Append Lifestyles, hobbies, Interests, etc.	Reveals customer preference and buying choice.	Lower file coverage on average.	$$$
Life Event Element Append New mover, new homeowner, pre-natal, post-natal, brides to be, newlywed, etc.	Appeals are typically top of mind, thus increasing the customer/brand resonation.	Very low coverage, must use data quickly.	$$$
Firmagraphic Element Append SIC codes, sales volume, business type, employee size, contact title, etc.	Segmenting your customer mailing list allows for message versioning and greater penetration.	Error rate grows with the age of your database.	$$
Phone Append/Reverse Phone Append Appending telephones to your mailing list, or appending a name and address to your telephone list.	Pass your file against multiple databases thus increasing your opportunity to reach more prospects.	Do-Not-Call registry causes append yield to remain low.	$
Email Address Append Append an Opt-In Email address to your postal mailing list.	Integrate your message across multiple mediums.	CAN-SPAM causes append yield to be low.	$$$$

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Mailing List Data Enhancement

Mailing List Data Enhancement For Better Targeting

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