Mailing List Hygiene

What is Mailing List Data Hygiene?

BB Direct leverages best-in-class mailing list data hygiene solutions to help you improve address accuracy and direct mail deliverability, update your files with NCOA Link processing (National Change of Address), and much more.  The key to success with any direct mail marketing campaign starts with a clean mailing list.  Whether your target audience is a consumer mailing list or business mailing list, BB Direct can review your direct mail campaign strategies and offer you cost effective solutions.  In most every direct mail campaign, processing your mailing list through the NCOA and DSF (Delivery Sequence File), produces a positive cost/benefit.  You’ll save money by keeping your database clean.  You will also capture more customers and improve existing customer retention.

National Change of Address (NCOA)
18 Month NCOA with ANK Link Process - The most common database hygiene process, our 18 Month NCOA with ANK Link Process identifies and corrects moves as far back as 18 months.  With ANK Link Process, those moves between 19 and 48 months are flagged as such but are not corrected. 

48 Month NCOA Link Process - The 48 Month NCOA Link Process is great for older files where many of the records may be older than 18 months.  Any changes to the National Change of Address registry are corrected.