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  • Enhancing Direct Mailing with Quick Response Codes

    April 03,2013

    Posted by Brian Berg Google+

     

    New technology is constantly being pushed at consumers in today’s market.  Smart Phones (such as I-Phones & Androids), social networking sites, and text messaging have changed not only the way the world communicates, but how businesses choose to advertise themselves.  Businesses are also searching and testing ways to target the more digitally connected segments, such as Generation Y.

     

    Over the past year quick response codes or QR codes have also emerged as a way for businesses to make their advertising more interactive.  A QR Code is a 2 dimensional barcode ... Read More

  • Benefits abound Email Append Process

    April 03,2013

    Posted by Brian Berg Google+

     

    BB Direct’s database enhancement services now include Email Append and Reverse Email Append services for both Consumer and Business postal files.

     

    The Process?  Simple. Send your customer database in digital format to include name and postal address record information. 

     

    We’ll match your database against our all U.S. email database (300,000,000 consumers), and append your file with email records a match is found.  We then deploy a permission pass campaign on your behalf, remove those that with to opt-out, and send return the remaining appended email address records.

     

    Benefits to email append... Read More

  • DM Professionals boost revenue with Data Enhancement offer

    April 03,2013

    Posted by Brian Berg Google+

     

    Data enhancement is gaining ground as a popular product add-on to letter shops, direct mail printers, direct agencies, mailing list brokers, and specialized marketing firms working with businesses who serve direct mail advertisers.  Data enhancement involves appending elemental data (demographic, behavioral, or firmographic) to an existing database of names and addresses.  This existing database of names and addresses is typically an internal customer file provided by the business seeking further segmentation analysis.  Ideally, after database enhancement, the file can be divided into segments for more targeted mailing.

     

    Data Enhancement Example

     

    Let's conside... Read More

  • Newspaper Subscriber Database Enhancement

    April 03,2013

    Posted by Brian Berg Google+

     

    Nationwide, newspapers continue to better understand their subscriber customers, how they compare with their non-subscribers, and why they continue to renew their subscription year after year.  What was once a major investment in time and money, data mining of the subscription list has become more affordable and a more easily adapted process.

     

    Data Mining

     

    Database mining is a process of sorting through and looking for patterns within a given database.  It sometimes involves just looking at the names and addresses and drawing conclusions on where people live in relation to a given geographic store location. 

     

    More often it involves enha... Read More

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