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  • 18 Month NCOA and how to get it

    April 03,2013

    Posted by Brian Berg Google+

     

    The 18 month NCOA Link processing provides National Change of Address processing for the last 18 months.  This process will not correct those people who have relocated from 18 to 48 months ago.  This processing was designed to satisfy the most common file updating.  The processing is perfect for files that have already been NCOA'd within the last 18 months, or if the database you're going to mail has been purchase within the last year and you are planning to mail again.

     

    USPS New Move Compliance

     

     

    To satisfy the ... Read More

  • Mailing List data Hygiene

    April 03,2013

    Posted by Brian Berg Google+

     

    Direct mail marketing businesses rely on accurate sales leads to grow their business.  Without accurate mailing list data, many businesses miss out on lost opportunity.  Overtime, the best mailing list can become stale.  People relocate and mailing list records change.  That is why it’s so vitally important to keep your mailing list updated and current, track these changes, and avoid missed opportunity. Mailing list data hygiene processes all you to keep your internal customer mailing list clean and healthy.  Like visiting your doctor for a regular check-up instead of just when problems occur, keeping your mailing list clean avoid potential problems from ever occurring.

     

    This also holds true ... Read More

  • Mailing List Address Accuracy

    April 03,2013

    Posted by Brian Berg Google+

     

    Customers new to the direct mailing industry may not understand common issues that occur in mailing list compilation and the direct mail delivery process. Following are some common questions and explanations. It is important to note that mailing list accuracy is only one aspect of deliverability. Production processes and creative execution also impact mailing list deliverability rates. What deliverability rate should I expect with my direct mail campaign? What is an acceptable direct mail deliverability rate? The industry average typically quoted is 90%. Reasons for delivery errors are primarily due to the issues addressed below.

     

    Why are there deceased individuals on my mailing list?

    &... Read More

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