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  • Apartment Complex Renter Profile (info-graphic)

    January 13,2014

    Posted by Brian Berg Google+

    Apartment Complex Renters have some very interesting attributes which describe both their demographic profile, and their motivators when selecting a new residence.  Not all renters are the same, but you'll see from our info-graphic, they share some interesting commonalities.  When marketing to this consumer database sub-group through a consumer mailing list, consider who you're communicating to and chose your messaging that will best resonate with the audience. 

     

    If you'd like ... Read More

  • Credit Data and Firm Offers of Credit

    April 03,2013

    Posted by Brian Berg Google+

     

    On any given day you’ll find a number of direct mail marketing pieces waiting for you in your mail box.  Some of this direct mail will be bills for the electric and phone, while others will be a coupon for the local electronics store.  And undoubtedly there will be a direct mail piece that contains the wording “prescreened” or “pre-qualified”. So what exactly is a prescreen offer of credit? 

     

    A direct mail piece containing a prescreened offer of credit, or “firm offer of credit” is one in which the mailing list chosen for this direc... Read More

  • Focused Target Plus Strong Offer Equals Response

    April 03,2013

    Posted by Brian Berg Google+

     

    Many businesses mailing for the time neglect to make a strong and relevant offer.  They invest heavily in the creative design, print, mail and mailing list only to conclude that direct marketing doesn’t work for them.  Outside of targeted mailing list, the campaign strategy likely lacked an offer strong enough to generate measurable response. Whether it be a postal direct mail or email campaign, your message must be interesting enough to catch the eye of your audience.  Without these key ingredients, you're likely to conclude that direct marketing doesn't work.

     

    Real Life Example

     

    Here’s a perfect example of a direct marketing campaign that BB ... Read More

  • Better Ailment Targeting, Better Response

    April 03,2013

    Posted by Brian Berg Google+

     

    Ailment target marketing is on the rise with advances in technology that helps to create a more targeted mailing list.  Because direct mail marketers are becoming more and more sophisticated with their ability to identify and utilize the available mailing list data available to them, both response rates are increasing and more quality responders are on the rise.  And also because as more and more drug therapy solutions are developed, more and more opportunities to target the ailment suffer audience also increase.

     

    So how are mailing lists getting better in this category of direct marketing?

     

    Well, to answer this question we much review the ways this ... Read More

  • Dentistry for the Diabetic served best with Direct Mail Marketing

    April 03,2013

    Posted by Brian Berg Google+

     

    The most common oral manifestation of diabetes is periodontal disease.  A disease treatable by the well prepared dental practitioner.  As the business of dentistry evolves, its focus more on niches within the practice proves to be more profitable. 

     

    This trend is evidenced by the growth in the areas of cosmetic and implant dentistry.  With progress made in the medical and pharmaceutical areas, the ability to better serve diabetics continues to grow.  Add to this growing industry the ability to target diabetics using direct mail and you’ve got prescription for dental business success.

     

    Direct mail is a powerful tool when the audience or recipient group is clearly id... Read More

  • Brand Marketing

    April 03,2013

    Posted by Brian Berg Google+

     

    When done properly, developing a direct mail marketing campaign that fosters a continuing communication thread with your customers drives response rates upward.  While many direct mail marketers test one mailing list once, then move onto the next one, they ignore the value in creating brand awareness and the potential for an enriched relationship. 

     

    Courting new customers is about getting to know your prospects and them getting to know you, rather than one night stands. Direct mail is a great way to drive traffic to your corporate website.  People readily flow from a message in the mail to more information in on the internet.  According to the U.S.P.S, many professionals prefer that vendors follow up by... Read More

  • Hospital Recruitment Direct Mail

    April 03,2013

    Posted by Brian Berg Google+

     

    It’s easy to make assumptions about the job of a hospital human resource department.  One imagines like any business, there’s a long list of candidates who’ve submitted their resume and are available for employment should a job opening become available.  The fact is that good health care professionals don’t stay unemployed for long as there are many openings available both in and out of market.  The only way to know if the candidate is “good” or “not so good” is to interview them.  So the key is to have a steady stream of qualified health care professions flowing into your hospital HR Department. Direct mail is an excellent way to do just this.  By mailing to licensed health car... Read More

  • BB Direct Begins Search for Value in Social Network Marketing

    April 03,2013

    Posted by Brian Berg Google+

     

    Something tells me there’s value in having a facebook business page.  But how do we make our pitch “re-post worthy”? We've begun an investigation on how businesses are using facebook (as well as other social network sites) to promote their business and develop potential leads.  We’re looking for both good and bad examples and will post everything we find.  If you’d like to contribute your experience in this effort, either good or bad, please let us know.  The more we learn, the more we’ll all benefit. We already know that your friends will tell you about their plans for the weekend or what they plan to eat for dinner. 

     

    They’ll approve of your plans wit... Read More

  • SNS Marketing as a Viable Direct Response Medium?

    April 03,2013

    Posted by Brian Berg Google+

     

    It seems SNS (Social Network Site) marketing is “all the craze” lately.  I’m told and read about the various ways a business can add a page, invite fans, point them to the corporate website, and sell products and services.  But when it comes down to the time investment required to launching a SNS campaign, I’m not so confident there’s a potential for profit just yet. Take my Facebook account as an example.  How many of my fans will visit my page and say, “hey, I didn’t know he was in the direct marketing business and I actually need a mailing list”?  Perhaps one could build an interesting and fun game like the Facebook farm game I see FB newsfeed. 

     

    O... Read More

  • How do I find more buyers?

    April 03,2013

    Posted by Brian Berg Google+

     

    If there's one question nagging on every business owner it's, "How do I find more buyers?"  For most business owners, marketing professionals, and sales representatives, the answer is elusive, if not down right difficult. For many, it's easy to find more shoppers, but how do you find more buyers?  Add a free hot dog and some chips and you'll get walk-in traffic on any weekend.  Offer a webinar with a value added proposition, you'll get people signing up left and right.  But the buyers are really who you want to attract.  The buyers are those everyone can't seem to find enough of.  The buyers are those who make the business stay in the black.  How do you find more buyers?  The a... Read More

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