35 Year Premium Change of Address archive
Tracks and corrects name change and misspelling
Verifies name and current address match
Flags Deceased individuals as far back as 35 years
There is a constant struggle for direct marketing experts to find the best address hygiene solution. If that’s you too, look no further!
PCOA-Plus is our new Premium Change of Address data hygiene service that tackles multiple issues typically associated with aging mailing lists and databases. Among those issues are; finding more address changes and ones that date back beyond the 48 month window of NCOA, name changes/discrepancies, verifying that still people live at an address, and identifying deceased individuals.
PCOA-Plus taps into the LexisNexis data repository, which is known throughout the industry as one of the most robust data sets available. This data is constantly used by law enforcement, government agencies, and financial institutions to screen and verify the most recent name/address information. The data links to more than 29,000 continually updated data sources, and has 35 years of archived history.
Now that you know about the backbone of PCOA-Plus, let’s talk about what is does:
Benefits of PCOA-Plus
- Increased revenue & response rates – mailing to more accurate addresses leads to increased response rates which creates more revenue!
- Greatly Improved cost per new customer/acquisition, renewals, and reactivations.
- Cost savings – save on postage, mail piece material, and mail preparation. Fewer mail pieces being tossed in garbage due to undeliverable mail.
- Increased ROI