BB Direct’s Religious Consumers List is the largest faith based consumer file available. It offers direct mail advertisers the ability to target consumers by religious affinity. Our database of consumers by religious affinity is not only selectable by the religion of choice, but it has also been enhanced with demographic and psychographic elements to pinpoint the most responsive audience.
Advertising to people based on their religious affinity allows the marketer to tailor their mail piece to a common set of beliefs. It also allows church related marketers to cut costs by only presenting their offers to those most likely to respond and avoiding mailings to those who simply would not.
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To learn more about this and other targeted audiences, call us at (866) 501-6273 and one of our List Experts will be happy to help you plan your next campaign.