Postal Plus Email

What’s more, all open and click-thru email addresses are provided. These email addresses identify which prospects took interest into your offer AND provide you with the means to follow-up.

• Add an email campaign to any Consumer or Resident/Occupant list order from BB Direct.
• Only pay for the delivered emails.
• Open/Click Reporting provided at day 3 and day 8.
• Receive email file of all opens & click-thru’s at no addition charge.

How Does It Work?

1. Place your consumer or residential list order with BB Direct.
2. We pass your list against the worlds largest database of opt-in emails and deploy your email HTML to those matched records from only “white hat” listed servers.
3. We send you an Open/Click Report on day 3 and day 8.
4. We also send you a file of all the open and click-thru email address shortly thereafter.

How Do I Get Started?

Simply tell us you’d like to add Postal Plus Email to any Consumer or Resident list order you’re placing with BB Direct. If you’ve placed the list order online, simply tell us the order number and we’ll do the rest. Its’ that easy!

Match Rates

Match rates vary. Depending on the consumer segment, the average is between 17% and 20% of total consumer postal record quantity. Your only pay for what is delivered.

Turn-around Time

Test Broadcast – 24 hours from order receipt
Actual Deployment – 48 hours from order receipt

What’s Needed?

• Consumer or Resident/Occupant database
• HTML Email creative (including embedded links)
• From Line
• Subject Line
• Test (seed) emails

Respect for the consumer
BB Direct is committed to respecting the privacy rights of consumers. We are CAN-SPAM compliant and adhere to the Direct Marketing Association (DMA) standards. Additionally, our own internal protocol includes: weekly frequency caps, creative review and feedback loop monitoring to better manage your campaign.