Res Occ Mailing List
The Res Occ Mailing List Reaches One and All
Sometimes referred to as the “shotgun” approach to direct mail marketing, using a Res Occ Mailing List to communicate to the surrounding community is ideal for many applications, but not everyone. Every business using direct mail must first consider who their prime target audience will be. For your local grocery store, nearly everyone within a given radius from the store location is a prime audience. This is because everyone eats and the closest store is more convenient than one further away. But what about the more expensive specialty food item shop just a few minutes down the road? Because the specialty food shop sells more expensive items, it may not be for everyone. Therefore, targeting the more affluent within the local community would likely make more sense.
Another consideration is the cost per mail piece. If a mail piece is inexpensive to produce, it may make sense for the mailer to use the Res Occ Mailing List because of the substantial postage discount they receive for saturation. A saturation mailing list is always easier to deliver than the targeted piece. The easier on the carrier, the better the postal discount.
A resident list does work well in capturing everyone within the local audience. It’s used by many local government agencies in making the neighborhood communities aware of upcoming utility changes such as city sewer installation or new road construction.
If you’re business needs to reach everyone, consider the resident occupant mailing list for your next direct mail campaign.
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