Residential Mailing List
Residential Mailing List Data Provides Maximum Coverage
BB Direct’s Residential Mailing List (sometimes referred to as Res Occ mailing list) is a saturation level, carrier route walk-sequence database. Mailers use this saturation level mailing data for two reasons. The first reason is that it delivers to everyone within the carrier route, whether there is a name associated with that delivery address or not. And the other reason is that in saturating a carrier route, the postal service doesn't have to work as hard to sort the mail. Because there is less "work" to be done by the postal service, there is a smaller postal charge associated with the delivery of the mail piece. These two advantages make this type of data a very popular file to mail.
For direct mail marketers who seek to saturate the surrounding neighborhoods, and mail to every delivery point within a given market, the Residential Mailing List is the way to go. Not only does the resident occupant mailing list provide for maximum coverage in a given market, this list is sorted in walk-sequence which assists in easier processing at the post office. In turn, the postage for Residential Mail List is reduced to the lowest possible rate.
You should know that the Residential Mailing List does not include a personalized name, but instead reads “RESIDENT”. However, for a minor up charge, BB Direct will add personal names where available. Currently, we have approximately 77% coverage on personalized information. Where a name cannot be matched, the standard “Resident” slug is included instead. The question mailers must ask themselves is would they benefit with a personalized name on the piece.
For your next residential mail list campaign where you need to reach everyone, consider BB Direct’s Residential Mailing List database and take advantage of the lower than average postage rates.
Res Plus Mailing List Selects available with Res/Occ? Improved Mapping
Add names to your next saturation walk-sequence mailing list order. Just ask for ResPlus. With an average of approximately 77% coverage of personalized address, your message becomes personalized and your offer is more recognized. The ResPlus still qualifies for saturation mailing discounts because it includes those address records that do not have a name included. For a fraction more, give it a try and test the inclusion of names where available.
Is it possible to target your ideal audience with the benefit of saturation postal discounts? The answer is yes. Geo targeting involves using other data to pinpoint those most ideal carrier routes. BB Direct can help you undercover pockets of those concentrated prospective customers within your marketing territory.
Stop mailing to those routes with a medium income lower than your ideal target, and focus your attention on those that are ideal. That's the benefit to saturation smart. Call BB Direct for your next direct mail marketing campaign.
BB Direct provides real-time target marketing with mapping. Visit our online count & order system, www.bbdirectleads.com and take advantage of our mapping technology to help you pinpoint your next campaign. See the highways and neighborhood streets to better understand where your mail is headed.
With this power at your fingertips, you can present your direct mail propose with greater detail by displaying your target audience immediately. Call BB Direct today for assistance on how to use our mapping technology.
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