Saturation Mailing List

The larger chain stores and convenience type businesses are best to utilize the benefits of saturation mailing list data to reach potential new customers as well as welcome existing customers to their location for co-brand marketing efforts.  When new store locations open their doors, the first people to be welcomed are those located immediately around the new store.  Depending on the density of population, this market footprint may be larger or smaller.  Many businesses with competitors in the local area will also want to reach those residents around the competitions store location with strong offers to lure new customers away of competitors.  Typically, the resident list is purchased to be mailed multiple times throughout the year.  This pulsing effort brings foot traffic in the door with a strong buy item in hopes that other items will be found and purchased on the way out the door.  Using saturation mailing list data is fairly easy.  But, it’s important that when ordering your residential mailing list data, you are sure to order whole carrier routes at a time and not disrupt the sequence of the list as it’s prepared on the mail piece.  Doing so will greatly reduce the benefit and cause the postage cost to spike.