SEO With Video
Search Engine Optimization Lift With Video
LOL....Did you watch the Fun Flicks?
OK, so they aren't necessarily the kind of video you would expect from a business to business service website, BUT, you watched, didn't you? And that's only half the value.
Here. Let me explain.
They were produced by a company called IWYS.com (I WEAR YOUR SHIRT.com). As you can see, the video's are fun but that's not the "real value". The real value within this service includes a backlink creation. Backlink creation is an important part of what Google uses when ranking your website among the millions of others.
Also, keeping you on the page rather than "bouncing" off to a different page, or worse, to a different website all together, tells Google that this page have a degree of value as it relates to the keywork you used to find it. If you simply came and quickly left, your "bounce rate" goes up. This tells Google that this page isn't what you wanted in the first page, hense, a downward ranking is applied to the keyword that brought you here in the first place.
Adding video can do a number of things to your enhancing your website. Aside from being informative, creative and interesting, entertaining, a video keeps your visitor's attention and reduce your bound rate. The average time for visitors to your site goes up, and your bounce rate decreases. Who likes that? Answer: Googlebot. Googlebot is the internet robot that scans your site and places your online presence for a particular keyword(s) among all the other sites vying for the same keyword(s). Adding video to your site helps Google understand who you are, and where you should be placed among your competition.
The video's on our site go well beyond simply entertaining and keeping you on our site longer than average. Want affordable fun video's created for your site? Go to www.iwearyourshirt.com. Have time? Go check them out. Don't have time? I've summed up the info about these guys below.
What if there was a way to have 5 video's created where the actors are wearing a t-shirt with your logo on it? The answer from most would be "SO WHAT!" But incorporate a back-linking strategy from a highly 'trafficed' website and now we have Googlebot watching the video's, AND listening to what the actors are saying about you. This means that instead of a bunch of text written on your blog, you've got voice narration being considered when your website is ranked for optimization.
- Googlebot listens to the voice narration.
Along with these video's, you also get a live (and recorded) U-stream which does the same, so your content by which Google ranks your website is increase.
- Add U-stream conversation to what Google is listening and ranking.
Plus posting on multiple social network sites all talking about you and pointing back to you.
- Social Network posting.
Finally, increase the time visitors spend on your site since when they watch these video's. Google looks at time spent on your website and incorporates this time into the value of the keyword people type in with how long they keep the site open.
- Reducing your bounce rate.
I Wear Your Shirt.com (www.iwearyourshirt.com) provides a unique way to have video's created where the actor is wearing your t-shirt. Check it out....and if you have questions, give us a call....we may be able to shorten the learning curve on optimizing your website.
Here are some interesting stats that will help you understand the value of video.
- 75% of C-level execuitives watch work-related videos at least once per week.
- 77% of marketers plan to increase use of YouTube and video marketing in 2011.
- Search results include video get 41% more click-throughs than text-only search results.
- comScore announced in 2008 that YouTube surpassed Yahoo! as the second largest search engine.
- In 2011, YouTube will account for almost 30% of Google's queries, more than all searches on Yahoo! or Bing.
- 46% of daily searches lead to information on products and services.
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