Target Mail List

BB Direct helps businesses with their marketing efforts by evaluating if direct mail marketing is right for them.

Not all offers are suited with direct mail marketing.  As a general rule, before you purchase a target mail list, consider the profit per customer.  If your product or service is a high ticket item, direct mail is likely a good fit.  However, if you’re an author attempting to sell your book, there isn’t a target mail list responsive enough to support the advertising investment you’ll make to execute a campaign.

Identify your Target BEFORE you begin your creative message.

You should also always consider the target list you're wanting to focus on before you start your creative.  Versioning your message to the audience has been proven to be far more effective than the other way around.

Many first time mailers don’t truly appreciate the risk of their campaign investment.  They’ll design a post card graphic, have 5,000 pieces printed, and then go buy a mailing list from a website without consulting with a professional.  Many times these same first time mailers seek to purchase a mailing list from an inexperienced mailing list broker.  And naturally, this inexperienced mailing list broker will gladly sell them a target mail list without fully understanding their campaign needs.  At BB Direct, we work with our customers to get to the heart of their campaign objectives.  We listen to our customers and properly set their campaign response expectations.  We help our clients make tough decisions that ultimately prove to be best for their long term goals.