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Venue Replay

COOKIE-LESS REMARKETING BASED OFF OF VISITING A PHYSICAL LOCATION

BB Direct's newest innovation in digital ad technology allows you to capture device ID's at high valued locations and bucket them for future targeting.

 

HOW IT WORKS

Venue Replay allows you to map businesses, your competitors, or even trade shows.  By mapping the area, we can identify any current or past devices (smartphones, tablets, laptops) after they leave the venue, and continue to target them with digital banner ads at their home and across all their devices.  All of this is accomplished without the use of cookies.

 

 

BB DIRECT ADVANTAGE

There are many instances where a venue is target rich and valuble to reach your audience while they are on site.  Some examples would include conventions or trade shows.  For instance:  if a new medical product is launching that everyone in the medical industry should be informed about, we can target key medical conventions, serve ads to all of the doctors and industry professionals on site, and then continue that conversation with those individuals once they are back at home, at work, or even traveling throughout the country.