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Auto Dealership Mailing List
Multiple mailing list options for automobile dealerships
With over 6,500 new car dealerships in the U.S., all vying for a finite number of car buyers, auto dealership marketers rely heavily on the accuracy of their mailing list. Further, consumer advocacy groups continue to make it increasingly more difficult to use certain automobile mailing list data-sources. The good news is that with today's compilation technology, there are a multitude of mailing list options that direct qualified prospects to the auto dealership showroom.
Let's take a closer look at the current automobile mailing list data that drives showroom traffic.
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| Description |
Selects |
Pro's & Con's |
Our Auto Prescreen Credit
Database allows you to qualify auto dealer prospects by their personal credit attributes. Doing so ensures that you will only invite qualified prospects into the dealership so your sales department can focus on only ideal prospects. |
| Credit score |
| Percentage auto loan paid |
| Months remaining on lease |
| First time auto buyer indicator |
| Bankruptcy eliminator |
| Recently discharged bankruptcy |
| Repossession eliminator |
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Pro
Actual credit score yields only qualified prospects.
Con
Requires mailer to make a firm-offer-of-credit. |
Modeled Automotive Data
Our Modeled Automotive Data is a predictive product identifying the make and model currently owned by the consumer. Additionally, since current DMV data is used to create our predictive product, we also look at purchase date to determine if the car owner is likely to be considering a new vehicle purchase. This data is successfully used for both new car sales as well as service center traffic. |
| Automobile Make |
| Automobile Model |
| Automobile Year Build |
| Automobile Purchased Date |
| Modeled Credit Score |
| Modeled Age of auto loan |
| Modeled Number of Auto loans |
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Pro
Ability to select the type of car and propensity to qualify for car loan.
Con
Predictive data has a degree of error. |
Bankruptcy Database
Mailing to people who recently experienced a bankruptcy discharge can also be a great way to increase showroom traffic. For many, the discharged bankruptcy signals a new start and perfect time for car shopping. Select from months since bankruptcy discharge to supplement your direct mail campaigns. |
| Bankruptcy Type |
| File Data |
| Discharge Date |
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Pro
Bankruptcy Discharge has a new lease on their car buying ability.
Con
No selects to predict desire. |
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Improving auto dealership direct mail response
Most auto dealerships continue to test a long line of creative mail pieces being mailed to numerous audiences while achieving various levels of success. Though the goal here is to learn from each campaign to improve the results, the fact is that as long as there is a positive return, few automobile dealership marketing professionals are actually maximizing their direct mail response potential. From an auto mailing list provider’s perspective, BB Direct can say with confidence that the vast majority of the auto dealers could improve their direct mail response by making simple adjustments to their auto mailing list acquisition while at the same time measuring their direct mail campaign response. |
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| For a quick count or price quote on any of the above databases, click here. |
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