Mortgage Leads

Our Success is Your Success

Though the residential mortgage industry is recovering from falling home prices and financial institution setbacks, consumers who are mortgage holders continue to look for ways to reduce their monthly mortgage payment and save money to pay other accruing monthly bills.  Despite the difficulty with mortgage holders qualifying for their new mortgage terms and the reduction in the sheer number of applicants available, the mortgage lead business remains a robust and thriving means of finding and earning new customers.

In 2007 and 2008, the biggest mortgage lead product available was the trigger lead.  These were mortgage holders who recently had a hard inquiry to their credit report.  Today, mortgage leads have evolved to include loan modifications, pre-foreclosure leads, sub-prime mortgage offers, all sorts of equity driven records that may or may not include a credit score element.  Many of the consumer or property databases now include an emarketing component which offer postal/email campaign opportunity.

BB Direct works with many vertical markets in bringing them the quality data for their lead generation systems.  More and more, licensed mortgage lenders are turning to supplimental marketing channels to find new prospects.  They must also develop smarter communication systems such as drip email or series campaigns to stay in front of their existing customers.  BB Direct helps clients with their individual needs.  Our success is a function of your success.

To talk with a residential mortgage specialist, call us today at 866-501-6273.