Posted by Brian Berg Google+
Direct mail marketing businesses rely on accurate sales leads to grow their business. Without accurate mailing list data, many businesses miss out on lost opportunity. Overtime, the best mailing list can become stale. People relocate and mailing list records change. That is why it’s so vitally important to keep your mailing list updated and current, track these changes, and avoid missed opportunity. Mailing list data hygiene processes all you to keep your internal customer mailing list clean and healthy. Like visiting your doctor for a regular check-up instead of just when problems occur, keeping your mailing list clean avoid potential problems from ever occurring.
This also holds true with regard to telemarketing record data. As people relocate, their telephone number changes along with their mailing address. If you have mailing list that’s clean and up-to-date, appending accurate phone information to this mailing list will allow you to stay in contact with the people you intend to stay in contact with. Likewise, when an individual relocates and changes phone number, their old phone number goes back into the pool of available phone numbers and is reassigned to a completely different person.
To the unsuspecting direct mail marketer, when perform a direct mail campaign with a follow-up telemarketing campaign, they may see a higher and higher degree of inaccurate phone accuracy rate over time. So the importance of keeping both your mailing list and telemarketing list updated and current cannot be stressed enough. Not only will you cut cost by not spending on printing and postage to direct mail to non-existent people, but the loss of potential business opportunity increases over time because those people who’ve relocated will simply never receive your offer and thus, never respond.